CENTRE MANAGEMENT – CARLISLE STREET PRECINCT
Carlisle Street Traders Association
Balaclava, VIC 3183
Marketing and Business Development Coordinator / Carlisle Street Precinct Coordinator
$60 per hour plus GST
About the Role
This is a part-time position supporting the Carlisle Street Traders Association to deliver the events, activations, promotional, marketing, business development and administration activities to support Carlisle Street Precinct businesses and the precinct as a whole. The role is responsible for planning, organising, coordinating and implementing the daily operations of the Association.
Background and Context
The Carlisle Street Traders Associations is a not-for-profit incorporated association established in Victoria in August 2021 to provide a forum for information exchange, networking and professional development for the people, businesses and projects in the Carlisle Street Precinct. It is regulated by Consumer Affairs Victoria (CAV) and the Association’s Rules.
The Association is funded via a Special Rate program generating $200,000 a year for five years from 1 July 2023 and governed via a funding agreement with the City of Port Phillip. The program covers 245 commercial properties in Carlisle Street between Brighton Road and Orange Grove/Carlisle Avenue and parts of a few adjoining side streets including Chapel Street. The successful candidate will also work closely with the City of Port Phillip to leverage any local government opportunities including grants that present.
Carlisle Street Traders Association President and Committee
– 16 hours per week
– Flexible hours and occasional weekend and public holiday work required particular during events
– 12 month contract subject to an initial probation period of three months
– Reviewed annually – potential for renewal each year
– Contractor $60.00 per hour plus GST
– Coordinator must be an independent contractor with an ABN
– All insurances and superannuation are the responsibility of contractor
Work from home/business office with regular visits to Carlisle Street precinct
The objective of this position is to initiate, coordinate and manage a range of events, activations, marketing, promotion, advertising, and business development activities for the benefit of trade and commerce in the Carlisle Street Precinct. A further objective is to promote the profile of the Carlisle Street Precinct as an attractive and viable place to visit, do business, work, eat and be entertained.
– Internal stakeholders: Association President, Committee and members
– External stakeholders: Council Officers, Councillors, Government representatives, suppliers,
consultants, contractors, real estate agents, visitors to the precincts, Balaclava and St Kilda
residents and other local Balaclava organisations.
– Attract patronage to the precinct from the local and surrounding area, as well as visitors from other parts of Melbourne
– Serve as a central point of contact for the Association and provide a concierge service for businesses that includes follow up and monitoring requests and enquiries
– Provide a range of marketing, promotion, event, activation and improvement opportunities for businesses within the precinct to participate in and leverage
– Develop and implement a 12 month marketing plan (calendar of events) which outlines budget, marketing, promotion, advertising strategies, business development programs and initiatives
– Conduct surveys with members to assist with the development of plans
– Maintain positive relationships and regular contact with all businesses within the centre via regular face-to-face visits
– Send out email updates informing all businesses of upcoming events, opportunities, and plans
– Organise networking events for precinct businesses
– Develop and maintain a current database of all businesses
– Coordinate the Association’s digital platforms, including its website, Facebook and Instagram profiles
– Maintain regular communications with key stakeholders including the City of Port Phillip, Victorian Government and other relevant local groups and organisations
– Advise on, and where appropriate seek additional funds, in kind services and products through sponsorship, Government grants and other means to contribute to the budget and activities of the precinct
– Provide administrative support to the Association, including attending, promoting, and coordinating Annual General Meetings and monthly meetings including agendas and minutes
– Maintain all files and prepare reports as required for the Association
Work Experience & Skills
The following are required for this position:
– Experience in a similar a role
– Demonstrated ability to work collaboratively in a team environment and with the Association’s processes
– Demonstrated ability to work with and promote businesses
– Strong administration and budget management skills
– Excellent event and project management skills
– High level of interpersonal skills, including verbal communication, liaison and facilitation skills, with the ability to influence and gain cooperation of internal and external stakeholders
– Demonstrated ability to communicate effectively with a wide variety of people from diverse business, cultural and socio-economic backgrounds
– Sound understanding of digital marketing functions, including email marketing and all social media platforms
– Strong and relevant computer skills
– Ability to liaise and establish co-operative working relationships and networks with Association committees and members, business and property owners, City of Port Phillip, State and Federal Government departments, media, contractors and suppliers, community groups and the local community
Weekly Hours and Remuneration
– The Precinct Coordinator will work an agreed annual average of 16 hours per week.
– The Coordinator will be required to maintain work logs for the Association via timesheets to be submitted monthly accompanying a valid tax invoice to the Association
– The Coordinator will be paid monthly by the Association based on hours worked. Hours worked outside of the agreed hours will need to be confirmed prior by relevant parties and an amount of hours will need to be negotiated before the work takes place
The Coordinator will provide their own office facilities and equipment, including computer, internet
access, phone and printing services at their own cost.
0412 104 717
Friday 30 June 2023