In this video David West of Premier Retail Marketing interviews many BID managers from the UK and USA to discover what benefits Business Improvement Districts bring to businesses. Very experienced BID specialists, Joe D’Alessandro (San Francisco), John Hirst (Bristol), Jenny Inglis (Birmingham) and Sarah Porter (London) tell us about their experiences.
Not sure what a BID is? It is a defined area within which businesses are required to pay an additional tax (or levy) in order to fund projects within the district’s boundaries. See more on developing a BID in David’s video ‘How BIDs can be applied in Australia‘.