In September 2021, Mainstreet Australia received a heart-felt email from member Penelope Jamieson, a retail marketing consultant with Meandah Retail Marketing Services. The email expressed just how exhausted and hopeless the businesses she worked with were feeling due to ongoing lockdowns and restrictions.
This email prompted Mainstreet Australia to invite it’s member business associations from across Melbourne to provide feedback on how Victoria’s lockdowns had affected their main street precincts.
Feedback was received from representatives of 13 business associations, providing an insight into the experience of small and large shopping strips across metropolitan Melbourne and some metro-regional border areas. The majority of those providing feedback came from areas where a special levy is collected to fund the local business/trader association.
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